Best for Birders
This year’s Bridfair in Rutland, England has shown that the Austrian brand is about to take one step further, bringing the famous Swarovski pioneering spirit to the world of birdwatchers. In a collaborative effort with the esteemed Cornell Lab of Ornithology, an exciting new concept product #DigitalGuide was shown to a lucky few.
A Collaborative Effort
Swarovski #DigitalGuide promises to make the challenge of identifying birds species as easy as it can be. The new monocular features a built-in camera and works seamlessly with the Merlin Bird ID app. This application is an interactive project from the Cornell Lab of Ornithology.
Outdoor enthusiasts can now simply snap a photo with the monocular and find out more about the bird they’re looking at. The optic transfers the photo onto the Merlin Photo ID smartphone app. Complex identification tools compare the image to Macaulay Library’s impressive image and sound database and eBird sightings, providing the user with a shortlist of possible matches.
What’s even better, Merlin Photo ID works completely offline. No matter how far from the civilization (and Wifi connection) the road takes you, Swarovski Digital Guide guarantees effortless bird observation and identification.
As of now, the great minds behind the Digital Guide are being tight-lipped about details. That is no surprise as what we’ve seen so far is only a prototype product.
Swarovski is saving another major announcement for the first half of the next year - probably right on time for major trade fairs like SHOT Show and IWA OutdoorClassics 2020.
For those avid birders who just can’t wait to get the first taste, you can demo the product at one of the festivals HERE, in Europe or the USA.